Jeff Fisher is the founder of Retail Done Right consulting. He creates retail shopping experiences, which are at the intersection of store design, visual merchandising, interactive technologies (“phygital experiences”) and in-store communications. The customer is at the center of his retail philosophy.
Previously, he was the global store experience director for Natuzzi SpA, based in Santeramo in Colle, Italy. His store experience work for Bata Brands SA, Entertainment Retail Enterprises, LLC, Luxottica SpA (Sunglass Hut), WONGDOODY (an experiential marketing agency), Sprint, LEGO and the National Basketball Association also deserves attention.